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Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Also Known As:
Account Supervisor
Brand Manager
Business Development Director
Business Development Manager
Commercial Lines Manager
Market Development Executive
Marketing Coordinator
Marketing Director
Marketing Manager
Product Manager
Wages
Annual wages for Marketing Managers in United States
Job Outlook
Bright
New job opportunities are very likely in the future
United States
2034 Projected Employment
433,700
7% Change From 2024
Explore Marketing Managers video
Tasks you might complete in a day.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Initiate market research studies, or analyze their findings.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Select products or accessories to be displayed at trade or special production shows.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop business cases for environmental marketing strategies.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Compile lists describing product or service offerings.
Subject areas you may need to master.
- Building and Construction - Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Medicine and Dentistry - Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
- Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
- Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Physics - Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
- History and Archeology - Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Mechanical - Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
- Biology - Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
- Chemistry - Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
- Therapy and Counseling - Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
- Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
- Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Philosophy and Theology - Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
- Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Foreign Language - Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
- Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
- Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
- Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
- Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
- Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Strengths you may need in this role.
- Quality Control Analysis - Testing how well a product or service works.
- Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
- Operations Monitoring - Watching gauges, dials, or display screens to make sure a machine is working.
- Instructing - Teaching people how to do something.
- Installation - Installing equipment, machines, wiring, or computer programs.
- Active Listening - Listening to others, not interrupting, and asking good questions.
- Troubleshooting - Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
- Reading Comprehension - Reading work-related information.
- Active Learning - Figuring out how to use new ideas or things.
- Operation and Control - Using equipment or systems.
- Equipment Selection - Deciding what kind of tools and equipment are needed to do a job.
- Science - Using scientific rules and strategies to solve problems.
- Negotiation - Bringing people together to solve differences.
- Technology Design - Making equipment and technology useful for customers.
- Social Perceptiveness - Understanding people's reactions.
- Mathematics - Using math to solve problems.
- Monitoring - Keeping track of how well people and/or groups are doing in order to make improvements.
- Operations Analysis - Figuring out what a product or service needs to be able to do.
- Management of Financial Resources - Making spending decisions and keeping track of what is spent.
- Management of Personnel Resources - Selecting and managing the best workers for a job.
- Speaking - Talking to others.
- Systems Evaluation - Measuring how well a system is working and how to improve it.
- Programming - Writing computer programs.
- Writing - Writing things for co-workers or customers.
- Learning Strategies - Using the best training or teaching strategies for learning new things.
- Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
- Equipment Maintenance - Planning and doing the basic maintenance on equipment.
- Time Management - Managing your time and the time of other people.
- Management of Material Resources - Managing equipment and materials.
- Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
- Persuasion - Talking people into changing their minds or their behavior.
- Service Orientation - Looking for ways to help people.
- Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.
- Repairing - Repairing machines or systems using the right tools.
- Coordination - Changing what is done based on other people's actions.
- Reaction Time - Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
- Speech Recognition - Recognizing spoken words.
- Extent Flexibility - Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
- Multilimb Coordination - Using your arms and/or legs together while sitting, standing, or lying down.
- Trunk Strength - Using your lower back and stomach.
- Mathematical Reasoning - Choosing the right type of math to solve a problem.
- Fluency of Ideas - Coming up with lots of ideas.
- Speed of Closure - Quickly knowing what you are looking at.
- Arm-Hand Steadiness - Keeping your arm or hand steady.
- Time Sharing - Doing two or more things at the same time.
- Far Vision - Seeing details that are far away.
- Oral Expression - Communicating by speaking.
- Visualization - Imagining how something will look after it is moved around or changed.
- Manual Dexterity - Holding or moving items with your hands.
- Static Strength - Lifting, pushing, pulling, or carrying.
- Deductive Reasoning - Using rules to solve problems.
- Night Vision - Seeing at night or under low light.
- Peripheral Vision - Seeing something to your side when your are looking ahead.
- Depth Perception - Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
- Sound Localization - Noticing the direction that a sound came from.
- Wrist-Finger Speed - Making fast, simple, repeated movements of your fingers, hands, and wrists.
- Response Orientation - Quickly deciding if you should move your hand, foot, or other body part.
- Near Vision - Seeing details up close.
- Rate Control - Changing when and how fast you move based on how something else is moving.
- Auditory Attention - Paying attention to one sound while there are other distracting sounds.
- Oral Comprehension - Listening and understanding what people say.
- Written Comprehension - Reading and understanding what is written.
- Problem Sensitivity - Noticing when problems happen.
- Category Flexibility - Grouping things in different ways.
- Written Expression - Communicating by writing.
- Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
- Finger Dexterity - Putting together small parts with your fingers.
- Perceptual Speed - Quickly comparing groups of letters, numbers, pictures, or other things.
- Spatial Orientation - Knowing where things are around you.
- Selective Attention - Paying attention to something without being distracted.
- Dynamic Strength - Exercising for a long time without your muscles getting tired.
- Hearing Sensitivity - Telling the difference between sounds.
- Control Precision - Quickly changing the controls of a machine, car, truck or boat.
- Gross Body Coordination - Moving your arms, legs, and mid-section together while your whole body is moving.
- Stamina - Exercising for a long time without getting out of breath.
- Visual Color Discrimination - Noticing the difference between colors, including shades and brightness.
- Speech Clarity - Speaking clearly.
- Speed of Limb Movement - Quickly moving your arms and legs.
- Dynamic Flexibility - Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
- Number Facility - Adding, subtracting, multiplying, or dividing.
- Explosive Strength - Jumping, sprinting, or throwing something.
- Gross Body Equilibrium - Keeping your balance or staying upright.
- Glare Sensitivity - Seeing something even if there is a glare or very bright light.
- Originality - Creating new and original ideas.
- Information Ordering - Ordering or arranging things.
- Memorization - Remembering words, numbers, pictures, or steps.
- Flexibility of Closure - Seeing hidden patterns.
Average Education Attained
Highest level of education earned by people in this career.
AS
Program Manager, Capital Planning
Amazon Stores
Nashville,
TN,
United States
S
Psychiatric - Mental Health Physician
Salient Health Services, Inc
Alexander City,
AL,
United States
A
Sr. DC Structural Engineer, AWS DC Design...
Amazon Data Services
Herndon,
VA,
United States
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Content sourced from United States Department of Labor Employment and Training Administration ("DOLETA") and the Minnesota Department of Employment & Economic Development ("DEED")