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Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Also Known As:
Account Executive
Advertising Manager (Ad Manager)
Advertising Sales Manager (Ad Sales Manager)
Classified Advertising Manager (Classified Ad Manager)
Communications Director
Communications Manager
Creative Services Director
Marketing and Promotions Manager
Promotions Director
Promotions Manager
Wages
Annual wages for Advertising and Promotions Managers in United States
Job Outlook
Below Average
New job opportunities are less likely in the future
United States
2034 Projected Employment
26,400
-2% Change From 2024
Explore Advertising and Promotions Managers video
Tasks you might complete in a day.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Represent company at trade association meetings to promote products.
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Plan and execute advertising policies and strategies for organizations.
- Contact organizations to explain services and facilities offered.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Direct and coordinate product research and development.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Direct and coordinate product research and development.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Train and direct workers engaged in developing and producing advertisements.
- Prepare and negotiate advertising and sales contracts.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and execute advertising policies and strategies for organizations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Prepare and negotiate advertising and sales contracts.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Subject areas you may need to master.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
- Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
- Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
- History and Archeology - Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
- Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Physics - Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
- Therapy and Counseling - Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
- Mechanical - Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
- Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
- Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
- Philosophy and Theology - Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
- Chemistry - Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
- Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
- Biology - Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
- Medicine and Dentistry - Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
- Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
- Building and Construction - Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Foreign Language - Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Strengths you may need in this role.
- Reading Comprehension - Reading work-related information.
- Active Learning - Figuring out how to use new ideas or things.
- Programming - Writing computer programs.
- Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
- Learning Strategies - Using the best training or teaching strategies for learning new things.
- Service Orientation - Looking for ways to help people.
- Equipment Maintenance - Planning and doing the basic maintenance on equipment.
- Operation and Control - Using equipment or systems.
- Science - Using scientific rules and strategies to solve problems.
- Mathematics - Using math to solve problems.
- Troubleshooting - Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
- Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.
- Social Perceptiveness - Understanding people's reactions.
- Operations Analysis - Figuring out what a product or service needs to be able to do.
- Time Management - Managing your time and the time of other people.
- Coordination - Changing what is done based on other people's actions.
- Persuasion - Talking people into changing their minds or their behavior.
- Management of Financial Resources - Making spending decisions and keeping track of what is spent.
- Instructing - Teaching people how to do something.
- Writing - Writing things for co-workers or customers.
- Monitoring - Keeping track of how well people and/or groups are doing in order to make improvements.
- Systems Evaluation - Measuring how well a system is working and how to improve it.
- Quality Control Analysis - Testing how well a product or service works.
- Equipment Selection - Deciding what kind of tools and equipment are needed to do a job.
- Repairing - Repairing machines or systems using the right tools.
- Management of Material Resources - Managing equipment and materials.
- Active Listening - Listening to others, not interrupting, and asking good questions.
- Operations Monitoring - Watching gauges, dials, or display screens to make sure a machine is working.
- Speaking - Talking to others.
- Technology Design - Making equipment and technology useful for customers.
- Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
- Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
- Negotiation - Bringing people together to solve differences.
- Installation - Installing equipment, machines, wiring, or computer programs.
- Management of Personnel Resources - Selecting and managing the best workers for a job.
- Memorization - Remembering words, numbers, pictures, or steps.
- Information Ordering - Ordering or arranging things.
- Number Facility - Adding, subtracting, multiplying, or dividing.
- Dynamic Flexibility - Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
- Night Vision - Seeing at night or under low light.
- Sound Localization - Noticing the direction that a sound came from.
- Finger Dexterity - Putting together small parts with your fingers.
- Explosive Strength - Jumping, sprinting, or throwing something.
- Fluency of Ideas - Coming up with lots of ideas.
- Stamina - Exercising for a long time without getting out of breath.
- Speed of Closure - Quickly knowing what you are looking at.
- Extent Flexibility - Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
- Visual Color Discrimination - Noticing the difference between colors, including shades and brightness.
- Auditory Attention - Paying attention to one sound while there are other distracting sounds.
- Speech Recognition - Recognizing spoken words.
- Originality - Creating new and original ideas.
- Reaction Time - Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
- Deductive Reasoning - Using rules to solve problems.
- Wrist-Finger Speed - Making fast, simple, repeated movements of your fingers, hands, and wrists.
- Arm-Hand Steadiness - Keeping your arm or hand steady.
- Oral Expression - Communicating by speaking.
- Flexibility of Closure - Seeing hidden patterns.
- Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
- Gross Body Equilibrium - Keeping your balance or staying upright.
- Hearing Sensitivity - Telling the difference between sounds.
- Perceptual Speed - Quickly comparing groups of letters, numbers, pictures, or other things.
- Response Orientation - Quickly deciding if you should move your hand, foot, or other body part.
- Trunk Strength - Using your lower back and stomach.
- Spatial Orientation - Knowing where things are around you.
- Visualization - Imagining how something will look after it is moved around or changed.
- Selective Attention - Paying attention to something without being distracted.
- Time Sharing - Doing two or more things at the same time.
- Multilimb Coordination - Using your arms and/or legs together while sitting, standing, or lying down.
- Dynamic Strength - Exercising for a long time without your muscles getting tired.
- Rate Control - Changing when and how fast you move based on how something else is moving.
- Far Vision - Seeing details that are far away.
- Near Vision - Seeing details up close.
- Glare Sensitivity - Seeing something even if there is a glare or very bright light.
- Oral Comprehension - Listening and understanding what people say.
- Written Comprehension - Reading and understanding what is written.
- Mathematical Reasoning - Choosing the right type of math to solve a problem.
- Depth Perception - Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
- Speech Clarity - Speaking clearly.
- Gross Body Coordination - Moving your arms, legs, and mid-section together while your whole body is moving.
- Peripheral Vision - Seeing something to your side when your are looking ahead.
- Manual Dexterity - Holding or moving items with your hands.
- Speed of Limb Movement - Quickly moving your arms and legs.
- Control Precision - Quickly changing the controls of a machine, car, truck or boat.
- Written Expression - Communicating by writing.
- Category Flexibility - Grouping things in different ways.
- Static Strength - Lifting, pushing, pulling, or carrying.
- Problem Sensitivity - Noticing when problems happen.
Average Education Attained
Highest level of education earned by people in this career.
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Content sourced from United States Department of Labor Employment and Training Administration ("DOLETA") and the Minnesota Department of Employment & Economic Development ("DEED")