Advertising Sales Agents
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Also Known As:
Advertising Account Representative
Advertising Consultant
Advertising Representative
Advertising Sales Representative (Ad Sales Representative)
Sales Representative
Wages
Annual wages for Advertising Sales Agents in United States
Job Outlook
Below Average
New job opportunities are less likely in the future
United States
2034 Projected Employment
97,100
-6% Change From 2024
Explore Advertising Sales Agents video
Tasks you might complete in a day.
- Provide clients with estimates of the costs of advertising products or services.
- Recommend appropriate sizes and formats for advertising, depending on medium used.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
- Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
- Write sales outlines for use by staff.
- Process all correspondence and paperwork related to accounts.
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Gather all relevant material for bid processes, and coordinate bidding and contract approval.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Identify new advertising markets, and propose products to serve them.
- Deliver advertising or illustration proofs to customers for approval.
- Locate and contact potential clients to offer advertising services.
- Maintain assigned account bases while developing new accounts.
- Arrange for commercial taping sessions, and accompany clients to sessions.
- Draw up contracts for advertising work, and collect payments due.
- Maintain assigned account bases while developing new accounts.
- Inform customers of available options for advertisement artwork, and provide samples.
- Gather all relevant material for bid processes, and coordinate bidding and contract approval.
- Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
- Locate and contact potential clients to offer advertising services.
- Write copy as part of layout.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Arrange for commercial taping sessions, and accompany clients to sessions.
- Inform customers of available options for advertisement artwork, and provide samples.
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
- Draw up contracts for advertising work, and collect payments due.
Subject areas you may need to master.
- Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
- Chemistry - Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
- Biology - Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
- Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
- Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Philosophy and Theology - Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
- Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Medicine and Dentistry - Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
- Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Therapy and Counseling - Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
- History and Archeology - Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
- Mechanical - Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
- Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
- Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
- Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
- Physics - Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
- Foreign Language - Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Building and Construction - Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
Strengths you may need in this role.
- Speaking - Talking to others.
- Learning Strategies - Using the best training or teaching strategies for learning new things.
- Negotiation - Bringing people together to solve differences.
- Coordination - Changing what is done based on other people's actions.
- Social Perceptiveness - Understanding people's reactions.
- Management of Financial Resources - Making spending decisions and keeping track of what is spent.
- Quality Control Analysis - Testing how well a product or service works.
- Monitoring - Keeping track of how well people and/or groups are doing in order to make improvements.
- Equipment Selection - Deciding what kind of tools and equipment are needed to do a job.
- Persuasion - Talking people into changing their minds or their behavior.
- Management of Material Resources - Managing equipment and materials.
- Active Listening - Listening to others, not interrupting, and asking good questions.
- Technology Design - Making equipment and technology useful for customers.
- Operation and Control - Using equipment or systems.
- Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
- Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
- Programming - Writing computer programs.
- Science - Using scientific rules and strategies to solve problems.
- Operations Analysis - Figuring out what a product or service needs to be able to do.
- Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.
- Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
- Time Management - Managing your time and the time of other people.
- Writing - Writing things for co-workers or customers.
- Mathematics - Using math to solve problems.
- Troubleshooting - Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
- Repairing - Repairing machines or systems using the right tools.
- Reading Comprehension - Reading work-related information.
- Equipment Maintenance - Planning and doing the basic maintenance on equipment.
- Systems Evaluation - Measuring how well a system is working and how to improve it.
- Instructing - Teaching people how to do something.
- Service Orientation - Looking for ways to help people.
- Installation - Installing equipment, machines, wiring, or computer programs.
- Active Learning - Figuring out how to use new ideas or things.
- Operations Monitoring - Watching gauges, dials, or display screens to make sure a machine is working.
- Management of Personnel Resources - Selecting and managing the best workers for a job.
- Wrist-Finger Speed - Making fast, simple, repeated movements of your fingers, hands, and wrists.
- Control Precision - Quickly changing the controls of a machine, car, truck or boat.
- Number Facility - Adding, subtracting, multiplying, or dividing.
- Finger Dexterity - Putting together small parts with your fingers.
- Sound Localization - Noticing the direction that a sound came from.
- Static Strength - Lifting, pushing, pulling, or carrying.
- Arm-Hand Steadiness - Keeping your arm or hand steady.
- Written Expression - Communicating by writing.
- Auditory Attention - Paying attention to one sound while there are other distracting sounds.
- Explosive Strength - Jumping, sprinting, or throwing something.
- Hearing Sensitivity - Telling the difference between sounds.
- Stamina - Exercising for a long time without getting out of breath.
- Oral Expression - Communicating by speaking.
- Originality - Creating new and original ideas.
- Night Vision - Seeing at night or under low light.
- Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
- Flexibility of Closure - Seeing hidden patterns.
- Depth Perception - Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
- Memorization - Remembering words, numbers, pictures, or steps.
- Rate Control - Changing when and how fast you move based on how something else is moving.
- Reaction Time - Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
- Peripheral Vision - Seeing something to your side when your are looking ahead.
- Speech Clarity - Speaking clearly.
- Dynamic Strength - Exercising for a long time without your muscles getting tired.
- Extent Flexibility - Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
- Dynamic Flexibility - Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
- Category Flexibility - Grouping things in different ways.
- Selective Attention - Paying attention to something without being distracted.
- Visual Color Discrimination - Noticing the difference between colors, including shades and brightness.
- Mathematical Reasoning - Choosing the right type of math to solve a problem.
- Far Vision - Seeing details that are far away.
- Speech Recognition - Recognizing spoken words.
- Information Ordering - Ordering or arranging things.
- Perceptual Speed - Quickly comparing groups of letters, numbers, pictures, or other things.
- Gross Body Equilibrium - Keeping your balance or staying upright.
- Glare Sensitivity - Seeing something even if there is a glare or very bright light.
- Problem Sensitivity - Noticing when problems happen.
- Time Sharing - Doing two or more things at the same time.
- Manual Dexterity - Holding or moving items with your hands.
- Response Orientation - Quickly deciding if you should move your hand, foot, or other body part.
- Gross Body Coordination - Moving your arms, legs, and mid-section together while your whole body is moving.
- Speed of Limb Movement - Quickly moving your arms and legs.
- Written Comprehension - Reading and understanding what is written.
- Fluency of Ideas - Coming up with lots of ideas.
- Visualization - Imagining how something will look after it is moved around or changed.
- Multilimb Coordination - Using your arms and/or legs together while sitting, standing, or lying down.
- Deductive Reasoning - Using rules to solve problems.
- Speed of Closure - Quickly knowing what you are looking at.
- Spatial Orientation - Knowing where things are around you.
- Near Vision - Seeing details up close.
- Oral Comprehension - Listening and understanding what people say.
- Trunk Strength - Using your lower back and stomach.
Average Education Attained
Highest level of education earned by people in this career.
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Content sourced from United States Department of Labor Employment and Training Administration ("DOLETA") and the Minnesota Department of Employment & Economic Development ("DEED")