Advertising Sales Agents
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Also Known As:
Advertising Account Representative
Advertising Consultant
Advertising Representative
Advertising Sales Representative (Ad Sales Representative)
Sales Representative
Wages
Annual wages for Advertising Sales Agents in United States
Job Outlook
Below Average
New job opportunities are less likely in the future
United States
2034 Projected Employment
97,100
-6% Change From 2024
Explore Advertising Sales Agents video
Tasks you might complete in a day.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Recommend appropriate sizes and formats for advertising, depending on medium used.
- Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Process all correspondence and paperwork related to accounts.
- Gather all relevant material for bid processes, and coordinate bidding and contract approval.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
- Write sales outlines for use by staff.
- Provide clients with estimates of the costs of advertising products or services.
- Locate and contact potential clients to offer advertising services.
- Arrange for commercial taping sessions, and accompany clients to sessions.
- Maintain assigned account bases while developing new accounts.
- Deliver advertising or illustration proofs to customers for approval.
- Identify new advertising markets, and propose products to serve them.
- Maintain assigned account bases while developing new accounts.
- Gather all relevant material for bid processes, and coordinate bidding and contract approval.
- Draw up contracts for advertising work, and collect payments due.
- Inform customers of available options for advertisement artwork, and provide samples.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Inform customers of available options for advertisement artwork, and provide samples.
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Locate and contact potential clients to offer advertising services.
- Write copy as part of layout.
- Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
- Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
- Draw up contracts for advertising work, and collect payments due.
- Arrange for commercial taping sessions, and accompany clients to sessions.
Subject areas you may need to master.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Chemistry - Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
- Biology - Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
- Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
- Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
- Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
- Philosophy and Theology - Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
- Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
- Mechanical - Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Therapy and Counseling - Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
- History and Archeology - Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
- Medicine and Dentistry - Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
- Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
- Foreign Language - Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
- Physics - Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Building and Construction - Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
Strengths you may need in this role.
- Learning Strategies - Using the best training or teaching strategies for learning new things.
- Monitoring - Keeping track of how well people and/or groups are doing in order to make improvements.
- Social Perceptiveness - Understanding people's reactions.
- Coordination - Changing what is done based on other people's actions.
- Persuasion - Talking people into changing their minds or their behavior.
- Negotiation - Bringing people together to solve differences.
- Equipment Selection - Deciding what kind of tools and equipment are needed to do a job.
- Management of Material Resources - Managing equipment and materials.
- Quality Control Analysis - Testing how well a product or service works.
- Active Listening - Listening to others, not interrupting, and asking good questions.
- Speaking - Talking to others.
- Management of Financial Resources - Making spending decisions and keeping track of what is spent.
- Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
- Mathematics - Using math to solve problems.
- Science - Using scientific rules and strategies to solve problems.
- Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
- Technology Design - Making equipment and technology useful for customers.
- Programming - Writing computer programs.
- Troubleshooting - Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
- Time Management - Managing your time and the time of other people.
- Repairing - Repairing machines or systems using the right tools.
- Writing - Writing things for co-workers or customers.
- Operations Analysis - Figuring out what a product or service needs to be able to do.
- Operation and Control - Using equipment or systems.
- Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
- Reading Comprehension - Reading work-related information.
- Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.
- Active Learning - Figuring out how to use new ideas or things.
- Instructing - Teaching people how to do something.
- Service Orientation - Looking for ways to help people.
- Operations Monitoring - Watching gauges, dials, or display screens to make sure a machine is working.
- Equipment Maintenance - Planning and doing the basic maintenance on equipment.
- Systems Evaluation - Measuring how well a system is working and how to improve it.
- Installation - Installing equipment, machines, wiring, or computer programs.
- Management of Personnel Resources - Selecting and managing the best workers for a job.
- Arm-Hand Steadiness - Keeping your arm or hand steady.
- Wrist-Finger Speed - Making fast, simple, repeated movements of your fingers, hands, and wrists.
- Written Expression - Communicating by writing.
- Control Precision - Quickly changing the controls of a machine, car, truck or boat.
- Auditory Attention - Paying attention to one sound while there are other distracting sounds.
- Sound Localization - Noticing the direction that a sound came from.
- Static Strength - Lifting, pushing, pulling, or carrying.
- Oral Expression - Communicating by speaking.
- Finger Dexterity - Putting together small parts with your fingers.
- Hearing Sensitivity - Telling the difference between sounds.
- Originality - Creating new and original ideas.
- Number Facility - Adding, subtracting, multiplying, or dividing.
- Night Vision - Seeing at night or under low light.
- Stamina - Exercising for a long time without getting out of breath.
- Explosive Strength - Jumping, sprinting, or throwing something.
- Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
- Far Vision - Seeing details that are far away.
- Reaction Time - Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
- Depth Perception - Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
- Extent Flexibility - Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
- Flexibility of Closure - Seeing hidden patterns.
- Category Flexibility - Grouping things in different ways.
- Mathematical Reasoning - Choosing the right type of math to solve a problem.
- Memorization - Remembering words, numbers, pictures, or steps.
- Speech Recognition - Recognizing spoken words.
- Selective Attention - Paying attention to something without being distracted.
- Rate Control - Changing when and how fast you move based on how something else is moving.
- Peripheral Vision - Seeing something to your side when your are looking ahead.
- Speech Clarity - Speaking clearly.
- Dynamic Strength - Exercising for a long time without your muscles getting tired.
- Dynamic Flexibility - Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
- Visual Color Discrimination - Noticing the difference between colors, including shades and brightness.
- Oral Comprehension - Listening and understanding what people say.
- Deductive Reasoning - Using rules to solve problems.
- Near Vision - Seeing details up close.
- Gross Body Coordination - Moving your arms, legs, and mid-section together while your whole body is moving.
- Visualization - Imagining how something will look after it is moved around or changed.
- Response Orientation - Quickly deciding if you should move your hand, foot, or other body part.
- Trunk Strength - Using your lower back and stomach.
- Fluency of Ideas - Coming up with lots of ideas.
- Information Ordering - Ordering or arranging things.
- Spatial Orientation - Knowing where things are around you.
- Multilimb Coordination - Using your arms and/or legs together while sitting, standing, or lying down.
- Speed of Limb Movement - Quickly moving your arms and legs.
- Perceptual Speed - Quickly comparing groups of letters, numbers, pictures, or other things.
- Time Sharing - Doing two or more things at the same time.
- Written Comprehension - Reading and understanding what is written.
- Problem Sensitivity - Noticing when problems happen.
- Speed of Closure - Quickly knowing what you are looking at.
- Manual Dexterity - Holding or moving items with your hands.
- Gross Body Equilibrium - Keeping your balance or staying upright.
- Glare Sensitivity - Seeing something even if there is a glare or very bright light.
Average Education Attained
Highest level of education earned by people in this career.
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Content sourced from United States Department of Labor Employment and Training Administration ("DOLETA") and the Minnesota Department of Employment & Economic Development ("DEED")