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Demonstrators and Product Promoters
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Also Known As:
Brand Ambassador
Demo Specialist (Demonstration Specialist)
Demonstrator
Event Specialist
Field Merchandiser
Food Demonstrator
In Store Demonstrator
Merchandiser
Product Ambassador
Product Demonstrator
Wages
Annual wages for Demonstrators and Product Promoters in United States
Job Outlook
Below Average
New job opportunities are less likely in the future
United States
2034 Projected Employment
79,100
0% Change From 2024
Explore Demonstrators and Product Promoters video
Tasks you might complete in a day.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Transport, assemble, and disassemble materials used in presentations.
- Suggest specific product purchases to meet customers' needs.
- Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
- Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
- Stock shelves with products.
- Sell products being promoted and keep records of sales.
- Identify interested and qualified customers to provide them with additional information.
- Practice demonstrations to ensure that they will run smoothly.
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
- Prepare or alter presentation contents to target specific audiences.
- Train demonstrators to present a company's products or services.
- Recommend product or service improvements to employers.
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Sell products being promoted and keep records of sales.
- Provide product information, using lectures, films, charts, or slide shows.
- Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- Research or investigate products to be presented to prepare for demonstrations.
- Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
- Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
- Instruct customers in alteration of products.
- Work as part of a team of demonstrators to accommodate large crowds.
Subject areas you may need to master.
- Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
- Philosophy and Theology - Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Building and Construction - Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
- Chemistry - Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
- Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Therapy and Counseling - Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
- Physics - Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
- Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Mechanical - Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
- Foreign Language - Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
- Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Biology - Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
- Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
- Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
- History and Archeology - Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
- Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
- Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Medicine and Dentistry - Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
- Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
Strengths you may need in this role.
- Speaking - Talking to others.
- Science - Using scientific rules and strategies to solve problems.
- Monitoring - Keeping track of how well people and/or groups are doing in order to make improvements.
- Management of Personnel Resources - Selecting and managing the best workers for a job.
- Troubleshooting - Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
- Management of Financial Resources - Making spending decisions and keeping track of what is spent.
- Systems Evaluation - Measuring how well a system is working and how to improve it.
- Programming - Writing computer programs.
- Instructing - Teaching people how to do something.
- Active Listening - Listening to others, not interrupting, and asking good questions.
- Operations Analysis - Figuring out what a product or service needs to be able to do.
- Equipment Maintenance - Planning and doing the basic maintenance on equipment.
- Reading Comprehension - Reading work-related information.
- Management of Material Resources - Managing equipment and materials.
- Social Perceptiveness - Understanding people's reactions.
- Operation and Control - Using equipment or systems.
- Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
- Technology Design - Making equipment and technology useful for customers.
- Operations Monitoring - Watching gauges, dials, or display screens to make sure a machine is working.
- Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.
- Learning Strategies - Using the best training or teaching strategies for learning new things.
- Mathematics - Using math to solve problems.
- Installation - Installing equipment, machines, wiring, or computer programs.
- Quality Control Analysis - Testing how well a product or service works.
- Repairing - Repairing machines or systems using the right tools.
- Persuasion - Talking people into changing their minds or their behavior.
- Service Orientation - Looking for ways to help people.
- Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
- Active Learning - Figuring out how to use new ideas or things.
- Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
- Writing - Writing things for co-workers or customers.
- Coordination - Changing what is done based on other people's actions.
- Time Management - Managing your time and the time of other people.
- Negotiation - Bringing people together to solve differences.
- Equipment Selection - Deciding what kind of tools and equipment are needed to do a job.
- Night Vision - Seeing at night or under low light.
- Extent Flexibility - Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
- Originality - Creating new and original ideas.
- Written Expression - Communicating by writing.
- Mathematical Reasoning - Choosing the right type of math to solve a problem.
- Number Facility - Adding, subtracting, multiplying, or dividing.
- Memorization - Remembering words, numbers, pictures, or steps.
- Response Orientation - Quickly deciding if you should move your hand, foot, or other body part.
- Wrist-Finger Speed - Making fast, simple, repeated movements of your fingers, hands, and wrists.
- Depth Perception - Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
- Auditory Attention - Paying attention to one sound while there are other distracting sounds.
- Peripheral Vision - Seeing something to your side when your are looking ahead.
- Near Vision - Seeing details up close.
- Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
- Written Comprehension - Reading and understanding what is written.
- Spatial Orientation - Knowing where things are around you.
- Manual Dexterity - Holding or moving items with your hands.
- Dynamic Strength - Exercising for a long time without your muscles getting tired.
- Gross Body Equilibrium - Keeping your balance or staying upright.
- Deductive Reasoning - Using rules to solve problems.
- Visualization - Imagining how something will look after it is moved around or changed.
- Arm-Hand Steadiness - Keeping your arm or hand steady.
- Flexibility of Closure - Seeing hidden patterns.
- Information Ordering - Ordering or arranging things.
- Category Flexibility - Grouping things in different ways.
- Speed of Closure - Quickly knowing what you are looking at.
- Finger Dexterity - Putting together small parts with your fingers.
- Control Precision - Quickly changing the controls of a machine, car, truck or boat.
- Reaction Time - Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
- Glare Sensitivity - Seeing something even if there is a glare or very bright light.
- Hearing Sensitivity - Telling the difference between sounds.
- Rate Control - Changing when and how fast you move based on how something else is moving.
- Sound Localization - Noticing the direction that a sound came from.
- Gross Body Coordination - Moving your arms, legs, and mid-section together while your whole body is moving.
- Oral Comprehension - Listening and understanding what people say.
- Problem Sensitivity - Noticing when problems happen.
- Fluency of Ideas - Coming up with lots of ideas.
- Stamina - Exercising for a long time without getting out of breath.
- Far Vision - Seeing details that are far away.
- Multilimb Coordination - Using your arms and/or legs together while sitting, standing, or lying down.
- Static Strength - Lifting, pushing, pulling, or carrying.
- Speed of Limb Movement - Quickly moving your arms and legs.
- Visual Color Discrimination - Noticing the difference between colors, including shades and brightness.
- Speech Clarity - Speaking clearly.
- Trunk Strength - Using your lower back and stomach.
- Oral Expression - Communicating by speaking.
- Perceptual Speed - Quickly comparing groups of letters, numbers, pictures, or other things.
- Selective Attention - Paying attention to something without being distracted.
- Time Sharing - Doing two or more things at the same time.
- Dynamic Flexibility - Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
- Explosive Strength - Jumping, sprinting, or throwing something.
- Speech Recognition - Recognizing spoken words.
Average Education Attained
Highest level of education earned by people in this career.
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Content sourced from United States Department of Labor Employment and Training Administration ("DOLETA") and the Minnesota Department of Employment & Economic Development ("DEED")