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Demonstrators and Product Promoters
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Also Known As:
Brand Ambassador
Demo Specialist (Demonstration Specialist)
Demonstrator
Event Specialist
Field Merchandiser
Food Demonstrator
In Store Demonstrator
Merchandiser
Product Ambassador
Product Demonstrator
Wages
Annual wages for Demonstrators and Product Promoters in United States
Job Outlook
Average
New job opportunities are likely in the future
United States
2033 Projected Employment
59,200
5% Change From 2023
Explore Demonstrators and Product Promoters video
Tasks you might complete in a day.
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
- Transport, assemble, and disassemble materials used in presentations.
- Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
- Sell products being promoted and keep records of sales.
- Practice demonstrations to ensure that they will run smoothly.
- Stock shelves with products.
- Identify interested and qualified customers to provide them with additional information.
- Suggest specific product purchases to meet customers' needs.
- Sell products being promoted and keep records of sales.
- Prepare or alter presentation contents to target specific audiences.
- Recommend product or service improvements to employers.
- Provide product information, using lectures, films, charts, or slide shows.
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Train demonstrators to present a company's products or services.
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
- Instruct customers in alteration of products.
- Research or investigate products to be presented to prepare for demonstrations.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- Work as part of a team of demonstrators to accommodate large crowds.
- Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
- Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
Subject areas you may need to master.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Building and Construction - Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
- Chemistry - Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
- Physics - Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
- Philosophy and Theology - Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
- Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
- Therapy and Counseling - Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Mechanical - Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
- Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
- History and Archeology - Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
- Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
- Foreign Language - Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
- Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Medicine and Dentistry - Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
- Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
- Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
- Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Biology - Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
Strengths you may need in this role.
- Troubleshooting - Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
- Programming - Writing computer programs.
- Speaking - Talking to others.
- Science - Using scientific rules and strategies to solve problems.
- Management of Personnel Resources - Selecting and managing the best workers for a job.
- Instructing - Teaching people how to do something.
- Systems Evaluation - Measuring how well a system is working and how to improve it.
- Monitoring - Keeping track of how well people and/or groups are doing in order to make improvements.
- Management of Financial Resources - Making spending decisions and keeping track of what is spent.
- Active Listening - Listening to others, not interrupting, and asking good questions.
- Reading Comprehension - Reading work-related information.
- Social Perceptiveness - Understanding people's reactions.
- Operations Analysis - Figuring out what a product or service needs to be able to do.
- Management of Material Resources - Managing equipment and materials.
- Technology Design - Making equipment and technology useful for customers.
- Operations Monitoring - Watching gauges, dials, or display screens to make sure a machine is working.
- Equipment Maintenance - Planning and doing the basic maintenance on equipment.
- Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
- Systems Analysis - Figuring out how a system should work and how changes in the future will affect it.
- Operation and Control - Using equipment or systems.
- Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
- Learning Strategies - Using the best training or teaching strategies for learning new things.
- Writing - Writing things for co-workers or customers.
- Mathematics - Using math to solve problems.
- Coordination - Changing what is done based on other people's actions.
- Active Learning - Figuring out how to use new ideas or things.
- Repairing - Repairing machines or systems using the right tools.
- Persuasion - Talking people into changing their minds or their behavior.
- Equipment Selection - Deciding what kind of tools and equipment are needed to do a job.
- Quality Control Analysis - Testing how well a product or service works.
- Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
- Negotiation - Bringing people together to solve differences.
- Installation - Installing equipment, machines, wiring, or computer programs.
- Service Orientation - Looking for ways to help people.
- Time Management - Managing your time and the time of other people.
- Depth Perception - Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
- Written Expression - Communicating by writing.
- Mathematical Reasoning - Choosing the right type of math to solve a problem.
- Number Facility - Adding, subtracting, multiplying, or dividing.
- Wrist-Finger Speed - Making fast, simple, repeated movements of your fingers, hands, and wrists.
- Dynamic Strength - Exercising for a long time without your muscles getting tired.
- Peripheral Vision - Seeing something to your side when your are looking ahead.
- Extent Flexibility - Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
- Response Orientation - Quickly deciding if you should move your hand, foot, or other body part.
- Written Comprehension - Reading and understanding what is written.
- Spatial Orientation - Knowing where things are around you.
- Near Vision - Seeing details up close.
- Originality - Creating new and original ideas.
- Memorization - Remembering words, numbers, pictures, or steps.
- Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
- Manual Dexterity - Holding or moving items with your hands.
- Night Vision - Seeing at night or under low light.
- Auditory Attention - Paying attention to one sound while there are other distracting sounds.
- Glare Sensitivity - Seeing something even if there is a glare or very bright light.
- Information Ordering - Ordering or arranging things.
- Speed of Closure - Quickly knowing what you are looking at.
- Flexibility of Closure - Seeing hidden patterns.
- Control Precision - Quickly changing the controls of a machine, car, truck or boat.
- Gross Body Equilibrium - Keeping your balance or staying upright.
- Arm-Hand Steadiness - Keeping your arm or hand steady.
- Finger Dexterity - Putting together small parts with your fingers.
- Rate Control - Changing when and how fast you move based on how something else is moving.
- Hearing Sensitivity - Telling the difference between sounds.
- Deductive Reasoning - Using rules to solve problems.
- Category Flexibility - Grouping things in different ways.
- Visualization - Imagining how something will look after it is moved around or changed.
- Reaction Time - Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
- Visual Color Discrimination - Noticing the difference between colors, including shades and brightness.
- Speech Recognition - Recognizing spoken words.
- Speech Clarity - Speaking clearly.
- Far Vision - Seeing details that are far away.
- Dynamic Flexibility - Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
- Selective Attention - Paying attention to something without being distracted.
- Oral Expression - Communicating by speaking.
- Stamina - Exercising for a long time without getting out of breath.
- Multilimb Coordination - Using your arms and/or legs together while sitting, standing, or lying down.
- Gross Body Coordination - Moving your arms, legs, and mid-section together while your whole body is moving.
- Fluency of Ideas - Coming up with lots of ideas.
- Time Sharing - Doing two or more things at the same time.
- Problem Sensitivity - Noticing when problems happen.
- Trunk Strength - Using your lower back and stomach.
- Oral Comprehension - Listening and understanding what people say.
- Perceptual Speed - Quickly comparing groups of letters, numbers, pictures, or other things.
- Explosive Strength - Jumping, sprinting, or throwing something.
- Speed of Limb Movement - Quickly moving your arms and legs.
- Static Strength - Lifting, pushing, pulling, or carrying.
- Sound Localization - Noticing the direction that a sound came from.
Average Education Attained
Highest level of education earned by people in this career.
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Content sourced from United States Department of Labor Employment and Training Administration ("DOLETA") and the Minnesota Department of Employment & Economic Development ("DEED")